Magical presentations. Fast. Easy. Beautiful

View Original

No need to put that huge "message arrow" on you slide

An excellent post on the "Tekst en Communicatie" blog by communication expert Louise Cornelis. It's in Dutch, so I will translate.
Louise discusses what she refers to as "the big f*cking arrow" or "BFA" (not all Dutch on her blog). A huge arrow in the middle of the slide, pointing at a block of text with the chart's conclusion. Apparently "BFA" has become a well-known acronym among chart designers in The Netherlands.
Her (and my) recommendation: get rid of it and stick to a clear title headline.