Back in the old days at McKinsey, my first project manager explained to me that I was supposed to “present the slide ” (Exhibit in McKinsey speak) to the client. This involved taking the audience (a small conference room) through all steps of the analysis.

And also we found... And then we found... And also we analysed... And also the team discovered...

Presenting a slide is probably still useful in internal team meetings among management consultants or scientists, but in most story-driven business presentations slides are there to support you in a subordinate role rather than claiming the lead role. The slides run in the background, as you tell your own story.