Millions of web pages and PowerPoint presentations contain images of an empty Board room with plush leather seats. While this room might be the prettiest and most tidy one in your office, the image has appeared so frequently that lots of leather Board seats no longer radiate power.

News media usually go for the next alternative, the name tag at the front door. I think better images are those of the company in action, a truck delivering goods, a plane taking of on the runway, a store interior, an assembly line in action, a nice group photo of employees at work.

You can do better than the empty Board Room

Art: Vincent van Gogh, Bed room in Arles, 1888