People catch up quickly
In many investor presentations, startups want to educate the audience first on a big trend that is happening. But, especially in consumer/internet, people catch up really quickly and you will loose the audience attention and your credibility of you spend time and slides on explaining things that everyone understands.
Some examples I can remember (some of them from my time at McKinsey):
- Home pages
- Sticky eye balls
- Portals
- Market places
- Social networks
- Social media
- Viral videos
- Location-based services
- Online video and the growth of bandwidth
- Sharing economy
Smart VCs read the same blogs as you.
Art: Student at his desk, Pieter Codde, 1630