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Presenting the conclusions vs the recommendations

Most business presentations present conclusions. You did a ton of analysis, and now you take people through the data and their implications, often using the same slides the team used to get to those conclusions. "Look, here is what we did!"

Now, take it one step further, and tell what needs to happen next and why pretty much in the same way as you would talk to someone informally at the water cooler. What needs to happen, and why. Make slides that support exactly that, and attach the "look, here is what we did!" pack as appendix to that document.


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