Most investor or sales presentation have some sort of slide about the competitive environment. (Here are earlier blog posts about how to present the competition). Usually, people use tables, or 2x2 / 3x3 matrices to show how they are different.

The chart below might a completely different take on the subject. The Blue Ocean strategy concept developed by INSEAD argues that is often better to define an entirely new market rather than battling with all the existing companies that go after well-established market segments. You can download the slide here.

Cover image by Ishan @seefromthesky on Unsplash