The reviews of the new iPad Pro are coming in: ten years after introduction this tablet device has caught up in performance with the average laptop. Most reviewers come to a similar conclusion: yes, the device is powerful, but it does not let me do the things I want it to do to replace a laptop completely. The enthusiasm for mobile devices as work tools seems to dampen a bit. I must admit that I am going through a similar process, re-adjusting priorities for where I want to take the SlideMagic app next after V1.0, the web app.

I have not solved the problem yet, nobody has, but here are some observations that I am taking into account and thinking about:

• There are different user segments, consumers, professionals, and even within professionals there are differences: a blogger or tech reviewer has different computing needs then an investment analyst or a web designer.

• A single user segment has different uses for a device that can overlap between segments. Presenting for a big audience, making quick edits in the taxi, walking through a few pages over a coffee, focussed slide design, crazy/creative concept development, brainstorming.

• User experience is incredibly important, and even the smallest glitches, delays, or inefficiencies can become annoyances quickly. (Web user interfaces still cannot match those of a properly designed native app).

• Some things can be done better with touch, but the good old mouse pointer has its value too. Fingers can be clumsy.

• It is very hard for people to get used to new interface concepts, part of the reason why the basics of PowerPoint are pretty much the same as they were 20 years ago. This is also true for touch interfaces, personally I did not bother to learn all the 3 finger swipes and other gestures on my phone, tablet, or laptop track pad. In the same I way I never learned the keyboard short cuts on a desktop beyond CTRL-C and CTRL-V.

• Cloud-based collaboration is still messy and confusing,. Multiple people editing the same master document is often not helpful. It is often not clear what you shared with whom, what access permissions, is the file, is it the folder, etc.

The solution is somewhere out there, but it is unlikely to follow broad generalisations and buzzwords such as “cloud”, “mobile first”. Then again, the 1995-based desktop app did not work either. I will keep on thinking.

Cover image by Elena Koycheva on Unsplash