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Why does Merkel's explanation work?

Why does Merkel’s explanation of the virus “R0” (basic reproduction number) work so well?

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She makes abstract mathematical concepts very tangible. Instead of talking about R0 being 1.0 or 1.2 and the resulting number of patients, she explains:

  • If that ratio is 1, it means that every patient infects one other, hospitals are full in October

  • If that ratio is 1.2, it means that out of 5 patients, 4 infect another one each, and one infects another 2, we are out of beds in July

No graphs needed.