I am intrigued by the dynamics surrounding how people make the decision whether to take the COVID vaccine or not. Unlike most other countries, people have the luxury to ponder this decision here in Israel. The government has a real communication challenge here.

We spoke about segments before. If you are a fundamental anti-vaxxer, or have severe doubts about the vaccine safety, you are unlikely to be convinced.

There is a segment of young people though that “can not be bothered”. The personal risk of getting severe COVID is very low. They consider it the same as joining public roads every day. You consciously take this calculated risk, knowing that the probability of getting stuck in a severe accident is very small, especially when you drive safely.

What people forget, is the indirect impact. Big number of people x tiny percentage is still a big number of people at country level. And filled up intensive care units, trigger more lockdowns, more closed restaurants, bars, parties, zoom schools, etc.

I compared the two scenarios in the chart below (search “COVID” in the SlideMagic app to use something like this logic flow in your own presentations for other topics, also put it in the web template bank, download it here).