A “presentation template” is usually a PowerPoint file that new employees receive on their first they of work. There is more to a presentation template I think.

1. Your corporate visual communication style/culture

   • Consulting firms: lots of complicated diagrams and frameworks, meant for solving a problem rather than presenting

   • Investment banks: dense text and tables with graphs, meant for reading rather than presenting

   • Consumer goods company: product packaging shots and bullets

   • University: list of bullets

   • Etc. etc.

2. The actual software file that holds the basis layouts, logo, and colours (this is the one you get on the first day of your employment)

3. Running versions of important presentation documents that get constantly updated and tweaked

   • Sales presentations, each for a different lead or a different customer segment

   • Quarterly results presentations with - well - different quarterly results

   • Strategic planning presentations, each one for a different product group

   • Etc. etc.

Most of the day-to-day presentation work in companies is in step 3, the tweaking of existing documents to update it for the latest sales meeting or board meeting. These presentations are in fact the “templates”, not the empty file.

In most presentation design software the tweaking of an existing slide is tricky and over time a slide degrades after many iterations where users insert the wrong fonts, colours, and trip up a decent slide layout that worked for 5 boxes, but not for 6. (“Template rot”).

The above is true for both existing corporate presentations and shiny new templates purchased online. The latter look amazing fresh off the press, but it shows when a non-designer tried to fit it to her needs.

With SlideMagic we are trying to fix this. Make it easy to create decent looking presentations from scratch, but even more importantly, make it super easy to tweak this presentations, keeping everything aligned on an brand.

By fixing step 2 and 3, we hope to fix step 1 as well…