Guitarist John Mayer starred in the launch video for a more affordable version of his signature guitar for PRS Guitars. Some interesting presentation lessons in here.

• It worked, the video gets even linked to on a presentation blog

• A naked and vulnerable pitch. A bare bone background, just him and the instrument, putting his entire reputation at stake by recommending this guitar. “Skin in the game”. Different from celebrities wearing a watch, driving a car, or holding an espresso cup.

• A very nice use of the “best of both worlds” storyline. Up until now you had to choose between A or B, but as of today, you can have both.

• Very clever addressing of target audiences. Hard core guitar players that admire John for his skill, and die hard fans that admire John for his songs are included implicitly. But parents buying guitars for their kids (and maybe secretly for themselves) are addressed directly with a clear excuse to go and get one.

A great sales pitch