A well-chosen image creates a “visual shortcut”. While you explain your idea, the visual of the image gets stored in your brain alongside your story. Seeing the image again, immediately makes the whole idea pop up again, including its more complex nuances.

You can use this in presentations. Obviously on one slide. But it can also be very effective to use similar (or the same) image to make a connection between multiple slides. You introduce a concept early on (let’s say a problem) and when you get back at it later (with the solution), a related image can quickly pull back up the original story.

As an example, two slides I used in a recent presentation. The first image introduces the concept of FOMO (fear of missing out), in this case of a business that becomes wildly successful after you spun it out. The second image relates back to the slot machine / lottery concept.

If you are reading this blog post via an email update, you might have to open the link to the blog post to see the images. My email service can only take a limited amount of images from the blog feed (I am working to fix this).

I have added these slides to the SlideMagic template library, for example search for “gamble” in the SlideMagic app and the slides will pop up for you to use in your own presentation. Pro users can covert the slides to PDF and/or PowerPoint.