Israel caught Iran stealing IAE documents and using them to conceal dubious nuclear activities. Israel put Iran’s plan in a Google Drive folder for everyone to read.

The video to explain all this to the world is not very strong though:

• The graphics are really basic and childish (no, not the same as South Park)

• The story in the video does not tell very much

• These dark Holywood trailer style voice over is not really working either.

There is a better way to do it I think. First of all, the audience does not consist of Israelis and other people who already are on Israel’s slide. The target segment are the ones who are sitting on the fence in the middle. The message ‘look at these dark and evil people’ will not stick. What might work though is a message of ‘these people who seem so friendly in your negotiation meetings do something completely different behind your back when you are not looking’.

To create this effect:

• A lighter, friendlier and factual voice (I would use a female one)

• ‘Documentary style’ movie

• Add a bit about the story on how you got the documents (news media love spy stories)

• Use a much more factual approach with screenshots from the documents and satellite images of desert landscapes (Ken Burns zoom) to show what happened.