I have been watching a few episodes of “WeCrashed”, the Apple TV+ series based on what happened to WeWork. Lots of investor pitching here, as Adam is raising money to keep his business going.

People often use this high profile entrepreneur case studies as inspiration for writing investor decks. But these were very specific types of deals. A specific entrepreneur, a specific funding and expansion strategy, a specific stage the company was in, and and very specific type of investor bet: putting in huge sums of money and hope to get your return out before the bubble pops.

Your might be a different type of entrepreneur, with a different growth strategy, in a different phase, and pitching to a different profile of investor

P.S. I wrote a few posts about WeWork on this blog before.