Most corporate presentation templates are designed starting from an empty slide. The designer feels the urge to spice things up a bit with logos and other graphical elements. Now when you actually use that template (designed for a blank page) with everyday presentation content, things start to clash.

The same things must have happened to the designers at BMW, who forgot the license plate that would be plastered over the front of their new car design….

The next time you brief a designer for a new PowerPoint template, give her a full slide deck including content, let her create a design you like, then strip out all the elements and see what you are left with.

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