Most corporate presentation templates are designed starting from an empty slide. The designer feels the urge to spice things up a bit with logos and other graphical elements. Now when you actually use that template (designed for a blank page) with everyday presentation content, things start to clash.

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The same things must have happened to the designers at BMW, who forgot the license plate that would be plastered over the front of their new car design….

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The next time you brief a designer for a new PowerPoint template, give her a full slide deck including content, let her create a design you like, then strip out all the elements and see what you are left with.

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