This Apple slide from a recent product launch event looks very non-Apple…

• Busy, lots of information

• Font sizes all over the place

• Big 13x, 11x, 2x, but hard to read what is improved

• Rounded edges are too rounded

• The grid is broken

• Imbalance: some boxes have heavy dark images, bleeding off the edge, others have no images..

• Look at the font styling used for “thermal”

The people and design budget at Apple can do better than this…