This Apple slide from a recent product launch event looks very non-Apple…

  • Busy, lots of information

  • Font sizes all over the place

  • Big 13x, 11x, 2x, but hard to read what is improved

  • Rounded edges are too rounded

  • The grid is broken

  • Imbalance: some boxes have heavy dark images, bleeding off the edge, others have no images..

  • Look at the font styling used for “thermal”

The people and design budget at Apple can do better than this…

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