One year inside Seth Godin's tribe
Alongside the launch of his book
Tribes
, marketing guru
Seth Godin has set up a social network of people interested in all things marketing and leadership. I have been a member since its launch. Initially I thought it was a smart marketing technique to increase the sales of his book (* smiling *), but it turned out differently. I got to know many interesting people around the world, contributed in many discussion and received useful input on my projects.