It sounds great, but we discount it completely because we have heard and read it so many times. The same for text in presentations.
Even this Zen minimalist slide text (with a nice picture in the background) might not convince your audience:
Increase the signal to noise ratio. Instead, try reminding them on the final slide about the specifics of your company that create these benefits. Maybe a small icon-size thumbnail of an image you used before. It will make you stand out in the noise.
Even this Zen minimalist slide text (with a nice picture in the background) might not convince your audience:
IN SHORT, WE HELP YOU
- Acquire new customers
- Sell more to existing customers
- Prevent customers from leaving
These are the exact things big banks and mobile phone operators are worried about. But, every company pitching to them is putting these words on the summary slide. It does not stick anymore. They have heard it before.
- Cut cost
Increase the signal to noise ratio. Instead, try reminding them on the final slide about the specifics of your company that create these benefits. Maybe a small icon-size thumbnail of an image you used before. It will make you stand out in the noise.
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