The check list goes in last

How do you make up your mind? Think of this, consider that, go back, look at this. A slightly random process in which you jump from one aspect to the other. Once we are done with this process, we go through a more orderly check list to see we've covered everything.

Here are the implications for many of my presentations:

• Upfront, tease the audience something great is coming, but do not try to summarize or explain the whole pitch in a structured (=boring) way
• Tell the story using the structure a movie director would take, not the author of a business school text book
• Come back with an organized summary, the check list, to show the audience that we have covered all.