In the heat of the design process it is easy to let go of your ambition to design beautiful slides. Take a break, flip through a design coffee table book, and remember why work by great graphics designers looks so great.

• White space, even if that means smaller font size
• Custom fonts (if technology allows it)
• Font weights (very thin, very heavy)
• Font color (black, grey shades)
• Words per line, where to break a line
• Positioning of text on the canvas
• Artistic, subtle, instead of blunt photography
• Minimal use of colours
• Leading between lines
• Take it easy on drop shadows, gradients, and reflections