Option 1: lots and lots of benefits, but each one is described in just one, really short bullet point (i.e.: “A flexible solution”)
Option 2: Only 3 benefits, but each is described with rich and elaborate stories
The same amount of words, but guess which option will be remembered best. Too many benefits equals no benefits.
Option 2: Only 3 benefits, but each is described with rich and elaborate stories
The same amount of words, but guess which option will be remembered best. Too many benefits equals no benefits.
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