Celebrity investors often joke that if your pitch cannot fit into a napkin, the pitch must be bad. This is feedback from a super famous investor, who receives dozens of pitches each day, gets pitched everywhere she goes. Yes, if you happen to bump into this investor in the corridor, launch into a 30 minute pitch and get cut off after 45 seconds, you are probably not good at adjusting the pitch to the environment you are in.

Each presentation setting is different. If you meet the celebrity investor’s team in a follow up meeting, and you give a super high level, superficial pitch that is over in 1 minute, you will not have scored many points to get you to meeting 3….

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