Giving a demo of your application or web site to an investor or potential partner is different from teaching a new user how to use it by herself.

For the user:

  • Where do all the buttons sit

  • How to log in

  • How to update settings

  • Where to find your account details

  • How to create a project from scratch

  • Etc.

For the investor / partner:

  • What does the app do?

  • Show me a walk through of a “story” or use case

  • Have a project ready to show

  • Look, there is actually a piece of software that is working…

  • Etc.

In presentations, you are most likely to deal with scenario 2. Do all the prep work (logging in etc.), and design a very clear script of what you want to show, cutting out any tangents and other delays. Keep it short and focused. Rehearse your walk through, and as a backup, have a series of consecutive screenshots ready just in case Murphy’s law kicks in.

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