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What, how, why?

I saw these headings of a well-known story line structure being put up literally on a website in a big font size. What? Paragraph of text, how?, paragraph of text, why?, paragraph of text.

I like to use these frameworks in a more indirect way. Use them as guidelines to set up your story. Use them as a checklist to see that you covered everything, use them as a starting point if you are stuck in writer’s block, and most importantly, if they don’t work for your specific situation, pick another one or use your own.

The same applies to visual frameworks (SWOT, etc. etc.). They are designed to help you get started with grouping ideas, but if you find yourself forcing things in boxes that do not really fit, pick another one.