Better PDF conversion

I just released V2.2.3 of SlideMagic, with a big feature update: a new approach to exporting PDF. Until now, I created PDF files by having the program recreate a .magic slide in .pdf, element by element, picture by picture, letter by letter. This got me to 99% accuracy, the 1% being cases where small mistakes would be introduced. For example, a word dropping to the next line because of tiny deviations in font size.

Unlike PowerPoint exports, PDF files are set in stone, you want to send that presentation to an investor, there is no way to fix a quick glitch.

So I changed the approach, the new PDF exporter takes a screen shot of the exact page you created and puts it in a high resolution PDF file. What you see is what you get, 100% of the time, by design. In the process, I could actually delete hundreds and hundreds of lines of code.

The app should upgrade itself in the background for existing users, or you can force the upgrade by downloading a new version from the site.

Other V2.2.3 improvements are mainly under the hood. For the geeks: the app has been upgraded from Electron 6 to 8, with a very recent version of Chrome, and both app and server now share the exact same code to render slides, images, and PowerPoint files, which will save me lot of time as I make improvements. I basically paid my duties for fixing “quick and dirty” copy-paste coding of a few months ago.

Photo by Austin Distel on Unsplash

Closing the old template store, subscribers can move to the new one

The new platform now includes the entire collection of the slides of my old Shopify templates store (and much more of course). Yes, it might be costing me SEO rankings, but I am going to close it down: multiple platforms are confusing for users, and hard to manage. Also the old store was difficult to use for subscribers who had to go through some check out process every time they want to download a slide.

For each paying subscriber with an active subscription, I have created an account on the new platform with a Pro subscription that expires at the same time your subscription on the old store did. I don’t store your passwords, so you have to go to slidemagic.com (this site), go to the log in page, and hit “forgot password”. After entering the email address you used for the old store, you should receive a link where you can create a new password (invisible to me).

I will keep the slide download option running on the platform, because that is what people are used to when it comes to buying presentation-related things online, but selling templates is not the main point of SlideMagic. The pro subscription also unlocks the full feature set of the downloadable presentation app. Try using it:

• Super easy to customise templates

• A lot, lot more templates available

• PowerPoint export so your colleagues do not have to notice (of course you can tell them about the secret of SlideMagic).

If you are stuck email [email protected], and I am here to help.

Photo by Rhys Moult on Unsplash

Presenting sensitivities

I added a few more slides to the database today, one of them was this one: a template to present a sensitivity analysis.

Why this particular layout?

• It is nicely spaced out, a calm composition for so much data

• Numbers are disconnected from the spreadsheet: rounded up, entered by hand

• Colours, bold, are used to direct the eye to what is important, and what is secondary

Some thoughts about how and when to present this type of analysis:

• Presenting sensitivities and not the same as analysing them. The latter is the homework that you should have been doing before the presentation. Figure to what factors your model is sensitive, decided whether that is how it should be, then gather more information where needed to increase your confidence in variables that can make a big difference. What is left to discuss are sensitivities after you did everything to minimise and/or understand them.

• The ranges of the variables you show should be realistic. This is not an exercise in mathematics, but an attempt to really understand what drives the future.

• Pick dimensions that are not correlated, if the risks on the x and y axes are the same, you are not adding much insight.

• Try flipping the analysis upside down, instead of showing deviations from the base case, show “what you would have to believe” in order to get to a certain number.

• Be careful when sharing this type of data if you are in some negotiation about valuation. If the other side understand your model, they can basically salami slice the valuation using your own excel. You need to understand the sensitivities, but sharing them directly might not be smart.

The slide layout is available inside the SlideMagic app, or here on the web site.

404 clean up

After putting the new site on my own server in the root of slidemagic.com, replacing squarespace, I got to see the amount of traffic my 10-year-plus blog is actually getting. First, I thought that I was under attack, but they all seem legitimate Google searches that keep on coming and coming.

Over the years, I have moved my blog across various platforms, and now I could see that the link conversion did not work very well, a huge amount of 404 / page not found errors. I let the server log run for 24 hours and by now have probably caught most errors with smart redirects. Let me know if you still encounter problems.

The logs also shows the ridiculous amount of automated hacking attempts. My site is not very high-profile (yet), but various IP addresses from the usual countries are constantly trying to find the Wordpress log in page (I am not using Wordpress) and other security leaks. Let’s I hope I did not leave a door open anywhere.

I am putting more protection in place at the moment, which might in turn result in short hick ups in the web site’s availability. Apologies for that, but hopefully it will prevent bigger problems in the future.

Against the light

In the early 1990s at McKinsey, presentation design was actually document production. Hand-written sheets of paper would be entered into a computer by full time graphics designers. Each word, each line, each graph. Then the whole thing would be printed and bound in books.

I remember the final quality check of the Amsterdam office manager: holding the pages against a strong light to see whether the titles, footers, page numbers, and margins of the slides lined up. You were in trouble if they didn’t.

Getting these basics right is very hard in today’s PowerPoint, If you copy and paste slides between masters, the alignment of objects will be off. If you change screen sizes (from narrow to wide screen and back), things go all over the place. Or, if you use/buy other people’s templates, they won’t fit well in your company’s slide layout. This is not PowerPoint’s fault, any software that needs to give total design freedom to its users will have this side effect.

I went through this the hard way myself, as I am making the slides of my “old” template store compatible with the new format of SlideMagic 2.0. Hundreds of slides that require small corrections to get things to line up properly.

With SlideMagic, professional designers might complain about the lack of flexibility in layouts, the rest of us will be extremely happy with how easy it is to tweak templates, screen sizes, and copy slides between presentations.

Photo by Bank Phrom on Unsplash

Slidemagic 1.0 templates merged into 2.0

I am working hard to get rid of the Shopify template store with its shopping carts that are great for buying t-shirts, but not convenient for downloading presentation templates.

As a first step, I have now merged most of the slides of the Shopify store into the SlideMagic 2.0 database. Beta testers who go to the web site, see the templates alongside the new ones generated by the app without noticing the difference.

For 80% of the slides, I could easily convert them to .magic (the boxy ones). These slides appear in the template store with both a .magic and .ppt download option (the .ppt conversion is generated by my software, rather than the manual adjustments for screen size etc.). For the other 20%, I have uploaded the .ppt file without a .magic option. If you are just after .ppt downloads (hopefully you will change your mind at some time), you can use the template store without noticing the difference.

Users that access the slide database from within the SlideMagic app will not see the PowerPoint-only options.

So, hopefully I can retire the Shopify site soon, and I will migrate the subscribers to the new site. And, this exercise gave me some insights into what shapes I should add to SlideMagic, and what shapes are actually not required at all.

This is all a bit of a ramble by a product manager who is trying to justify and integrate past product decisions :-) What it means in practice:

• You signed up for the SlideMagic template store in the past: you can access the same templates, but also new ones

• You signed up for the new SlideMagic 2.0 app: you will have access to a great set of templates that are super easy to customise and don’t even miss the PowerPoint-only ones. (And, all your work can be converted to PowerPoint at the press of a button)

The SlideMagic 2.0 template database is now already a lot bigger than the 1.0 one. To be continued.

(Finally) free to really think

For the first time in months, I am spending more time designing slides than writing code as I am building up the template database. It is a great feeling to see all that hard work paying of now as I add one slide after another to the database at a very high speed.

This also puts me in a position to start thinking really what SlideMagic (maybe 3.0?) could do, now that I have a basic platform in place that can store/search templates, all listening to a uniform design layout. What if there are eventually thousands, and thousands of slides, keywords, concepts? Things can get interesting!

Yes, there is still the challenge of turning 2.0 into a proper company…

To be continued.

Finding the right portrait image

Today was another day of template building, I am reaching the point where the SlideMagic app starts to contain more slides than the SlideMagic template store that I host with Shopify.

I did some work on finding good portrait shots today. Although now there are many free photo sites around with abundant amount of images of people, it is still tricky to find the right photos to use in your presentation. Here are some of the filters I apply subconsciously as I go through hundreds and hundreds of images at high speed:

• Too much stock photo: you know what I mean

• Clothing mismatch: too fancy dress, very light outfit in a cold environment

• Trying too hard to pose

• Artistic shots of people who look unhappy, depressed, beautiful, but not for a business presentation

• Shots of people who look unnaturally happy

• A background that is too recognisable

• A screen with a message that is too recognisable, grabs too much attention

• Too pretty, cutesy

• Weird posing

• Trying too hard

• Background mismatch (a church, the Sahara) while checking your phone

• An outdated phone (this image was taken 15 years ago)

• Background too busy to add text, other visual elements

• The list goes on

Hopefully SlideMagic will save you the time I spent to find the right images.

P.S. For those who are interested in the cause of yesterday’s mystery bug that made items disappear in the small thumbnails on the left of the screen. Well, flipping an image (which I did on that particular slide) is a time consuming CPU operation, the computer starts it, but then goes on doing other things in parallel, one of which is scrolling the selected slide thumbnail in the visible part of the window (you see it sitting just at the bottom). The scroll stops the other slide rendering operations. And unlike pretty much anything in Javascript, there is no event to catch and manage this. A small 0.1s delay when needed solved the issue for now. That was 1 hour of yesterday’s day :-)

Photo by Baylee Gramling and Photo by Lindbergh Paimalan on Unsplash on Unsplash

Expanding the template database

SlideMagic 2.0 has almost reached the point where I am happy with the features for a first release (icon and image search went in last week). Now it is time to focus attention again to what will make SlideMagic stand out: templates for presentations.

I have started to add slides with images to the template database, inspired by the slides that are for sale in the PowerPoint template store. This is also a good stress test to see how the app with big files full of images.

Work in progress, this will take a bit of time to get right.

Printing presentations in 2019

I don’t think many people are still printing presentations in 2019. The one exception: bankers pitching to institutional investors. The latter still like to flip along (or ahead) with the presentation and make notes in the margin.

Still, I want SlideMagic 2.0 to be fully rounded app, so I start the work on its print function. Printing is often ignored by many application development frameworks. The feature is not that important, it is tricky to develop and get right, but it has to be done.

A positive side effect is that I am coming up with a better way to convert presentations to PDF without the need to rely on open source libraries, and I can soon support conversions as a parallel process that no longer will block the main application process (something that can be annoying especially if you used large images).

(Beta testers can get around the current lack of the print feature by converting to PowerPoint or PDF and then print in those apps).

Photo by James Pond on Unsplash

Starting a brand overhaul (once again)

Slowly, slowly, I am starting up overhaul my website and branding once more. The custom presentation design business site has been taken down, marketing for SlideMagic 1.0 has been hidden in a menu, and I started to display a landing page for SlideMagic 2.0.

Sunsetting 2 businesses on which you have worked for years (even more than a decade) feels a bit strange, I remember worrying about SEO and other things, while I am now switching off the whole thing in one click.

All to make space for 2.0.

App update

SlideMagic 2.0 beta users will have their app updated over the coming days with a few tweaks and improvements, mostly the result of me now using the app in earnest for the expansion of the template database.

• I gave up on insisting that you cannot change the layout of the title page of the presentation. Page 1 still looks like it did before out of the box, but you can now change it, delete it, move it, like any other slide in the presentation. Whatever you do to it, the design will be 100% consistent with the other slides in the deck though. Page one is important to brand your presentation, and I was imposing too many restrictions on my users. The side effect of this is that removing the need to distinguish between page 1 and regular pages I could simplify the app code massively (= deleting many, many lines of code). Legacy SlideMagic 1.0 presentations will be converted automatically.

• I removed the ability to edit slide titles in story mode. Initially I thought it would be a useful way to edit headlines of your slides all together. Now in use, I found that it actually confuses the story user interface.

• I perfected drag and drop of slides, now also across multiple presentation windows (something that is hard to do in browser-based applications such as Google Slides). As result the clipboard in story view was no longer needed. You can now also drag, copy, delete, move slides in the small thumbnail strip at the side of the main edit screen. There is still work to do here (dragging multiple slides for example)

• I implemented right-click context menus throughout the presentation, enabling me to declutter the user interface by removing icons that are no longer needed.

• Popup menus enable you to work with very fine grids now, as I no longer need to render lots of icons.

• Popups also solve user interface conflicts between drawing connector arrows and combining/splitting shapes

To be continued.

Where are the bullet points?

A question I got from a SlideMagic 2.0 beta tester.

The answer: there aren’t any. I am trying to create a presentation design tool that changes people’s design habits. SlideMagic does not have built-in bullet point formatting options. It is meant to be that buzzer that reminds you to find an alternative design solution the moment you are about to fall back to your old habits.

It is possible to create lists in SlideMagic though. Below a screen shot from a template search in the (still very small) slide library. If you need to make a list as a conscious design decision, you can, if you want to fill a box quickly with a number of bullet points, you can’t.

Maybe I am pushing things too far here, but I am not yet ready to give in.

Photo by Jon Tyson on Unsplash

SlideMagic slides, not by SlideMagic

Some designers have a distinct look & feel that you can recognise instantly. Recently, I started to see “SlideMagic-type” visuals on the Internet (boxy grid-based slides with one strong colour). Not by people I recognise immediately (Twitter followers, blog readers, SlideMagic users, etc.), and these were not direct copies of my designs: new charts in the spirit of SlideMagic

I consider this a great compliment. SlideMagic is a culture change in business presentation design. The style, the approach, everything is open source. As a side effect I hope to create a financially viable business by offering a tool that makes it even easier to spread the culture to everyone who needs it.

Photo by Moss on Unsplash

Is it just me?

Years ago I started SlideMagic 1.0 “brain washed” by “modern” application design: cloud, tablet-friendly, SAAS, an always up to date version of software running in the browser.

Bit by bit, I am reverting to a 1990s setup for SlideMagic 2.0, focused on a desktop application with a selected cloud-tweaks:

• Design apps need to be super snappy and fast, latency because of saving stuff in a database that sits at the other end of the world is not ideal

• Presentations do get edited on planes that still do not have 100% WiFi coverage

• Presenting a presentation on a screen that is dependent on a live internet connection is risky, yes even in 2019.

• Having multiple windows on a screen and copying, pasting, dragging things across is actually useful (not yet implemented in SlideMagic 2.0). It is funny to see the developer discussion on bulletin boards where people are waking up to the challenges of managing multiple windows of the same application. Something web designers usually do not have to do.

• Storing things in a tried and trusted local file system solves security headaches and is good set up for when creating documents: finding things, copying, pasting. (Long-term storage and archiving is a different story)

Photo by Matthew M on Unsplash

App update

Apologies for the quiet blog this week. I am extremely busy ironing out the SlideMagic 2.0 app. This week the focus is on tightening the integration with the Windows and Mac operating systems:

• Designing app and file icons that look good and stand out next to other desktop icons (clutter)

• Linking those icons with the ‘.magic’ file extension on a computer

• Making sure double clicking icons, recent files, recent files in the dock, etc. works

• Certifying the app both with Apple and with a certification agency for Windows so that double clicking an installer does not generate scary security warnings

• Adding SSL security to file downloads

• Accept-cookie banners, and other regulatory issues

To be continued. Beta testers can check in now and then to download a later version of the installer, I am putting a new one up almost every day now.

(Careful) beta test for both Mac and Windows

I am ready to release a useable version of SlideMagic 2.0 to a very small group of users. There is an app for both Windows and Mac. If you are interested, you can sign up here: http://cloud.slidemagic.com/beta/apply, and I will let you know in the coming days (maybe week) if you made it to the very first beta test group.

In the not too distant future, there will be a broad/no application beta test program, but at the moment I am keeping things small to make sure I have the bandwidth to support early users.

Photo by Abbie Bernet on Unsplash

App update

It took me a few days after the holiday to get back into my own code again (scary how fast you forget things). But I am on a roll again. A major achievement for a 1990s computer scientist is that I got the SlideMagic server running: you can log in as a user to activate the pro features (probably spotless and instant PDF and PowerPoint conversion) and equally important, access to a much broader searchable layout database. The latter works now as well, the server responds with dynamically generated slide suggestions based on search keywords.

The next challenge will be to 1) expand the slide layout database, and make the search suggestions smarter, and 2) to make the user signup/login robust. For most developers, 2) is easy (this is coding 101) and 1) is hard (this requires 25 years of slide design experience). For me it is the other way around.

Photo by Markus Spiske on Unsplash

App update

I am posting a bit less frequent these days since all my posts originate directly from the work I do day to day, and presentation design work has pretty much dropped to zero at the moment…

So what is happening with SlideMagic 2.0? I pretty much completed the desktop app but still think it is not ready for public release as small bugs continue to pop up, and I keep on discovering tiny, but annoying usability issues for which I do not need the help of others to discover them. The feature set is frozen, but experience is super important for a presentation design app (the big issue with version 1.0).

Hunting tiny bugs is not the most inspiring things to do, so I split my day now between this, and the next challenge: creating a template “store” with a smart search engine that integrates tightly with the app (unlike the current Shopify site). Technically, this is a lot simpler than the complex desktop app that I created, but for me it is a bigger challenge as I need to dive into the world of server design, which did not really exist when I graduated in Computer Science in 1992.

The potential upside should be interesting though, as this is the final barrier for me to go all out in thinking about what technology can do to help make the creation of presentations easy. Again, I will start with the tinkering approach, slowly iterating towards a product that is useful (which involves backing out of a lot of dead end alleys.

To be continued.

Photo by Christian Kaindl on Unsplash

Designing with phone cameras in mind

A large portion of conference audiences now diligently snaps a photo of every slide that the keynote speaker presents. Some implications:

• You can no longer hide secrets by quickly going to the next slide. A high resolution camera got all those quarterly sales numbers in that nano second the slide was one. If you don’t want things to end up in the public domain, don’t put it on a slide, not even small. Yes, that might mean investing an extra half hour recreating that graph from the budget document.

• The opposite is also true. Slides have a second use, pondering over them after the big presentation. This means you could add more content than you normally would do for an in-person presentation. One way to do that is to use an “explanation box”, like this feature in the SlideMagic presentation app. The main slide and the explanation are clearly separated.

• You could take it even further by designing slides explicitly for the photo: for example, a calculation how you got to a certain number. Show it, say what it is, invite a picture, and move on.

The SlideMagic presentation software has an explanation panel that you can slide in and out.