I came across a pitch for a business idea that involves a few different businesses, with a number of different people.
The natural way to tell the story is a build-up: here is this interesting problem, that is a massive opportunity, that only we can solve with this interesting technology.
Investors are different from viewers of an action-packed thriller. The moment the “opening title” starts rolling, they start evaluating the investment opportunity, trying to identify the obvious strengths, the obvious weaknesses, and the question marks.
So for investors, you might have to skip to the last page of your thriller and uncover the mystery, before starting your pitch. Here are the 3 businesses, this is what they roughly do, and these are the people involved for each one of them. No let’s start from the beginning.
Photo by Quinn Buffing on Unsplash