Every communications books and marketing strategists says it. Who is your audience? And many presenters would answer I know: the “C-level executive who is eager to get efficiency and transparency benefits for a better price than the current offerings in the market segment in between premium and super premium”.
That does not sound like a real person to me. Maybe it is someone new on the job who wants to impress her boss. Maybe it is someone buried under so many projects that she does not see how she has time to take on another one. Maybe it is someone who does not like that you get back to emails only after 5 days. Maybe it is someone who ia upset that you still keep talking about things she said she was not interested in. Maybe it is someone who needs to convince a colleague to use your product.
If you cannot visualize your target audience as a person, you might not have found it yet.