How to present to the CEO

I recently answered this question on Quora about presenting to your own CEO. I think the "what if you had to present a prototype of the iPad to Steve Jobs" is a good mind set. Your presentation should be very good, but a different kind of good than a deck for an external audience. Very clear, brief, and action oriented. (Click this link if the Quora embed is not visible)

Read Jan Schultink's answer to What are some good templates in PowerPoint for a presentation to the company CEO? on Quora

Cover image by Farrel Nobel on Unsplash

How to make your slides look elegant and "designy"

I came across this question on Quora: how to make your slides look elegant and "designy"?

I don't really like the word "designy" but I understand what people mean by it. My answer to this question: copy something you like. Almost everybody can see good design when they see it, very few can create good design from a blank sheet of paper.

And, most people are very poor at copying. They want to make the slide look like the one from Steve Jobs or that 1960s Swiss graphics designer, and while the example is pretty simple (gradient black background with a certain font), they deviate from it. It is like telling a young kid to draw a house in 3D perspective, they don't copy what they say (3D space perception is not really developed yet), but rather draw what they think they see. My advice, copy every design aspect: fonts, colours, white space, slide margins, the whole composition.

But in PowerPoint or business presentations in general, there is an extra problem: there are a number of different types of slides that are suited to different types of design. Sometimes you can use a big image, but sometimes you need a more traditional data slide, or yes, a list of 3 bullet points... And, consistency is very important in a well designed presentation. The slides all are visually related.

My solution to this problem: the framed slide. Even most of my image slides are framed in a white border. Some designers might think it is not very professional, but I find that it looks very good, and is very practical to cover a wide range of slides. When I can, I will drop in the occasional full-page image, or alternatively, I can play with the frame and have things "pop out" of it.

After you have created your own look & feel you need to stick to it, work with it, get familiar with it, and over time your slides become better and better, and consistently recognisable as yours.

Below is a presentation which contains what I consider 12 basic layouts that can appear in a business presentation. Your challenge is basically to copy a design, and get it to look good and consistent on these 12 slides. If these works, you are good to go with any presentation.

PS. I have uploaded this entire deck as a separate product here (PowerPoint 4:3 only), clicking the images will take you to the individual slides which are also availably in Keynote (most of them) and 16:9 aspect ratios. Of course, subscribers can download this deck for free.

Cover image by Markus Spiske on Unsplash

SlideMagic data charts as a default in your PowerPoint

All my data charts have the same simple look and feel, inspired by the format that I started using on my first day as a McKinsey consultant.

They are different from the default PowerPoint data chart templates:

I have added the above 4 simple charts to the SlideMagic template store. You can set them as templates in your own PowerPoint applications (Mac screen shot, but I think Windows is exactly the same). Select the chart, click chart design, click change chart design, then go to the bottom of the menu and save the chart as a template. This methods is easier than sending you the actual template files and getting you to store them deep down in the computer's file directories.

Repeat this process 4x for each of the slide designs in the file.

Now, the next time you insert a standard PowerPoint chart, you can instantly re-format it to look like a SlideMagic chart by selecting it, clicking slide design, then clicking change chart design again, and now you will see a new option, templates, from which you can pick the file you just saved. 

You can download the default data chart templates from the store here.

All you can eat, subscription "closed" beta

Some blog readers have asked whether they could simply "buy all the slides" in the store. I resist selling a big PowerPoint file, because my ultimate objective for SlideMagic is to go to a subscription model for unlimited downloads with so many charts available, and new ones constantly being added that the service no longer becomes a place to buy slides, but rather is your personal inspiration chart search engine you open up for every new slide you create.

There are a few technical and legal hurdles I need to clear before I can implement a scalable subscription service (I actually need to incorporate outside of Israel to be able to use common software platforms). But I see some readers buying so many slides on my store already that they might not be that happy to start paying the subscription after having downloaded/paid for half the store already.

So this could be a temporary solution. I have created manually a $100 yearly subscription product on PayPal. After I receive payment, I will email you (manually) a discount code that will give you a 100% discount on any slide you purchase in the store which will stay valid for 1 year and gets renewed if you renew your subscription. The minimum value of this is "buying the whole store" for $100 (if you cancel the subscription in a year), but I hope it will be start of a longer relationship as I am expanding the product adding lots of more slides, bundles, and story line ideas, and maybe a closed community where we can talk presentations and you can request new designs that are missing in the store.

I have not finalised pricing yet (I might put it higher in the future), the solution is manual and not very scalable, but it is an opportunity for frequent blog readers to get in early (a sort of closed beta). I will close down the beta subscription link again sometime in the near future as I prepare for the real thing that I can market to a broader audience.

It can be a win-win for both of us. You get the whole store, can call yourself a founding member, I get some financial support, and a lot of data about which slides you actually use, and which ones not. I hope you want to help.

UPDATE: I removed this temporary Paypal link, the proper subscription page is now live at https://www.slidemagic.com/subscribe

After subscribing, please go the store and create a user account (if you have not done so already) so I can find you and link the discount code to this account. Please be considerate of time zones (EST + 7) when waiting for your discount code as this is a manual process.

The SlideMagic content license is similar to most stock photo and template banks: slides are free to use, but please don't resell them unmodified, back-to-back in a competing slide template business, and (there are many consultants and other service providers who buy my slides for use with their clients), add a new license for a new client project you use the slides for.

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Cover image by Kristina Flour on Unsplash

How to format tables in PowerPoint

Tables can carry more data than a data chart and as a result can be less effective in a presentation. For some situations though, there is no point trying to avoid using a table in PowerPoint. For example, when investors want to see the quarterly numbers, they expect to see a table.

The way you format tables can make a huge difference in how your chart looks. When done well, a table can actually be an effective presentation slide. Have a look at the simple P&L table below.

A PowerPoint table to present a P&L

This might look like a super simple slide design (it is), but a lot of thought and little tweaks have gone into its design. Let's take them one by one:

• Colours have been adjusted to your own colour template, not the standard PowerPoint colours
• Fonts have been matched to your current template (table can be stubborn sometimes and stick to Arial)
• Instead of dark lines around boxes, I used lines that match the background colour, making cells a light colour of grey to stand out (or dark, black if you use that background)
• Totals are bold, and a bit darker
• The row labels are right aligned
• The row labels are a bit darker than the cells
• The data cells are right aligned
• Numbers are rounded to the same amount of digits, so the dots line up
• There are not too many digits in the table, enough to convey the data, but not too much to make it cluttered. If the numbers get too big, switch to thousands or millions.
• There is a bit of inset in each cell, the text does not touch the edges
• All the rows have the same height
• All the data columns have the same width
• The column headings are centered
• The unit of measure is put at the top of the chart, not repeated inside the data values
• The table covers the entire frame of the presentation template
• Double check by hand/calculator: the numbers add up...

Excel can be an excellent starting point for a table. Pull the data values you want to show with the correct rounding into a new worksheet (tables for presenting are different from tables for analysing). Think hard about what rows you want show, consolidating/combining values that do not add to the overall message of your slide. Then copy-paste the whole thing into PowerPoint where it will show up as an ugly table. Go through the steps above to clean things up. Alternatively, you can apply a lot of similar formatting already in Excel, making your spreadsheet tables good enough to put straight on the projector. This is handy when your numbers update frequently.

Feel free to copy the design, or download this table from the template store. You search for more slides with tables as well.

Creating an infinity symbol in PowerPoint

It is tricky to create an infinity symbol (or lemniscate) in PowerPoint, it is a shape that needs to overlap with itself and requires Escher-style (impossible) layering of shapes. The only way to do it is cheat, and construct the final shape of many individual shapes that are grouped together cleverly.

I managed to get it done, and you can see the final result here (hmm, those arrows point the wrong way around though):

An infinity symbol in PowerPoint

I don't have the exact workflow anymore that I used (I made some destructive edits), but below is a screenshot of the PowerPoint file in slide sorter mode that I used to create the shape, starting with 2 circles and a square.

How to create an infinity shape in PowerPoint

This shape is useful to show concepts that keep on going, or loops that you can't get out of. You can download the infinity symbol here, or find other slides with loops. There are Apple Keynote versions available as well.

Cover image by Mark Asthoff on Unsplash

PowerPoint vs Keynote in 2018

Over the past few days I converted all the slides in the SlideMagic store from PowerPoint 4:3 into PowerPoint 16:9, Keynote 4:3, and Keynote 16:9. That was quite a bit of conversion and uploading work... As a result I got an even better understanding of the differences between PowerPoint and Keynote. Here is the 2018 version of the comparison.

Overall both programs are excellent, as you would expect from software that has been around this long. Bugs have been ironed out, and both programs have "learned" from each other to get to a good workflow. So the differences are not that major.

Where PowerPoint is stronger

• Workflow for advanced users. I can customise the top tool bar with the functions I use most (aligning, distributing, moving things to the back, etc. see my full list of toolbar short cuts here). Also in Keynote it can get confusing at high speed to change colours of text and shape fills, too many clicks, and too many opportunities to get it wrong. The interface looks elegant, but it slows you down.
• Data chart editing is better in PowerPoint with the full power of Excel behind it
• Stretching of (groups of) shapes is predictable in PowerPoint: you can distort aspect ratios. Keynote is more restricting and protects the novice designer with stretching images. But, it does the same for large groupings of objects, as soon as you have a few connectors inside, it is no longer possible to stretch complex diagrams across the page, without also increasing its height. This cost me a lot of time to clean up my flow chart template for example. I could not understand when Keynote decides it is OK to stretch, and when not.
• Complex connector diagrams run more smoothly in PowerPoint. Keynote is "smarter" and helps you pick/decide/suggest possible connector lines between shapes, but because of that, it is harder to convince it to something you want against its own suggestion. In more complex diagrams this becomes a problem.

Where Keynote is stronger

• Cropping of images is more intuitive in Keynote
• For the first time I really worked with the file manager (duplicating instead of "save as") and went into the version history of Keynote, no need to worry about saving, which was actually really convenient.

There are some charts which PowerPoint can make and Keynote not, I found out the hard way with my conversion effort:

1. Slides that use 3D positioning of objects and text distortion
2. Slides that use bevels and 3D lighting/shading. I am sure it is possible by carefully selecting the gradients, but there is no 1-click solution

Both of these are not crucial to presentation design. In fact, too much 3D fire power in the hand of the layman designer might not beneficial to the quality of the slides. Below are examples of charts from my template store which are not available in Keynote because I simply could not covert them. (Click the images to be taken to the template store).

Balls bouncing on a big wave

Domino pieces in PowerPoint

Proliferation of options

The start line: comparing two optionis

Black hole

Squeezed

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Cover image by Chris Sabor on Unsplash

Puzzle pieces in PowerPoint

Although you could consider them a presentation cliché, puzzles can work really well in a presentation:

• Show how things fit beautifully

• Show how your are missing (hopefully just one) critical piece

• Show that you finally managed to plug that last gap

Puzzle shapes can also work great when you use them in combination with images. You can go back to this blog post about making Photoshop-like image cut outs in PowerPoint.

Stock image sites are flooded with millions of puzzle piece designs, but they are not very practical for the average PowerPoint designer (especially late at night working for tomorrow's deadline). Almost all these puzzles pieces are vector objects or images that are impossible to edit in PowerPoint. Moreover, all these puzzle pieces have wildly irregular shapes that make them hard to fit in your slide composition that requires exactly nine of them.

This PowerPoint puzzle slide solves the problem for you. The pieces inside are fully editable PowerPoint shapes, you can change their colour, you can put text in them, you can reconfigure and piece them together as you see fit. Yo'u can download the finished slide by clicking the image (An Apple Keynote version is available as well).

You can try to create the pieces yourself if you want, I used simple square shapes and circles, either joining or subtracting the shapes. Circles and squares might not be the most realistic shapes, but they are very practical when have to piece things together. There is a little bit of math homework to do to determine which type of puzzle shapes you actually need, and which ones you can create by rotating existing pieces.

Concentric circles in PowerPoint

You can create very beautiful compositions by just using basic shapes and a few colours. Below is a presentation slide with concentric circles, and an image that shows how it is constructed. Feel free to borrow the design approach, or you can download the finished slide here.

This technique was often used by the Swiss graphics designers in the 1960s. You can use the slide concept below in a number of ways: show some sort of layering, show multiple layers of security or protection, show a whirl or rolling dynamic. You can take the labels of and just use the circles.

Concentric circles in PowerPoint

How to make concentric circles in PowerPoint

Quote slides in presentations

Quotes can add credibility to your presentation. If experts, celebrities, and/or customers agree with you, you must be right. But, not all quotes have equal weight. They have been overused in many PowerPoint decks. (Anyone can find a picture of a serious-looking person and get her to say what you want her to say in a few mouse clicks).

Here is a check list:

• The person needs to be relevant and credible (third tier social media "experts" do not carry much weight)
• The person needs to be identifiable ("Senior marketing executive at major high tech firm" can be anyone and is most likely you)
• The quote needs to be interesting, cut the buzzwords and marketing language, cut the cliches ("Wow,  these guys really have a targeted value proposition that resonates with my medium-term return on investment objectives")
• The text needs to be long enough that it is specific, and short enough that it reads like a headline. A full page of verbatim will not come across 
• The quote needs to be relevant, a generic motivational quote might not help close that enterprise software contract.

Quote slides are (and should be) pretty simple: a nice big image with a big text overlay. Still there are some things to watch out for. Below is a quote slide that I have added to the SlideMagic template store. Let's go through the design process.

• The image should have a calm background with enough "white" space for text. You don't need to be a Photoshop guru to extend the background of an image in PowerPoint, it is easy to add a black or white box next to images. You can use the colour picker to match the precise colour, or use semi transparent overlays for the best effects
• Make the quote symbol stand out. Regular quotes are too small, and the layout does not look good, as the quote pushes the start of the paragraph in. There are endless ways to do it and I settled on this one. One big quote at the beginning of the paragraph with a text indent. Take some time to find a quote in a good font. In the above slide, the text font is the Microsoft Office standard Calibri, but the quotes of this font don't look that "fat", I used Arial.
• This slide is a framed image slide, which gives me the opportunity to add a big headline at the top of the slide with the main message (the headline can say "Customers are really happy", the quote can say "With product [x], I no longer need to use a pencil".

Feel free to borrow the suggestions above, or you can download the finished slide here. The template store has related designs for quotes, or customers.

Blue ocean strategy in a presentation

Most investor or sales presentation have some sort of slide about the competitive environment. (Here are earlier blog posts about how to present the competition). Usually, people use tables, or 2x2 / 3x3 matrices to show how they are different.

The chart below might a completely different take on the subject. The Blue Ocean strategy concept developed by INSEAD argues that is often better to define an entirely new market rather than battling with all the existing companies that go after well-established market segments. You can download the slide here.

Visualise the competition using "Blue Ocean Strategy" in a presentation

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Cover image by Ishan @seefromthesky on Unsplash

Presentation layout for when you are stuck...

Sometimes the simplest slides can be the most effective ones. This slide layout shows a big arrow crashing into a wall to visualise your obstacle or roadblock. The wall image is framed, while the arrow is bleeding of the page, adding an extra movement effect.Edit to text in the arrow and/or on the wall to show your audience what it stuck. The text in the arrow will automatically tilt in the right 3D angle, and both the wall and arrow will colour in your primary accent colour. Please copy this slide into a presentation that uses your own corporate presentation colour theme.

I am gaining a lot of experience now in translating PowerPoint designs into Keynote. This chart is only available in PowerPoint and not in Keynote, because the latter cannot tilt objects in a 3D space. The same problem arises with charts that rely heavily on bevels or other 3D lighting effects, which is not obvious to do in Keynote.

Here you can find this wall layout in the SlideMagic store. Cover image by Chris Benson on Unsplash

Bubble charts in PowerPoint and Keynote

Bubble charts are useful to present and analyse very large datasets. The standard template in PowerPoint and Keynote still needs some adjustment to make the chart useful. In this bubble chart on the SlideMagic template store, I have tried to do the hard work for you.

This a reformatted version of the standard bubble chart that you will find in PowerPoint and Keynote, on top it has the layout of a 2x2 matrix. The bubble chart is useful when you want to compare a data series with 3 elements, across a large number of data points. Examples are countries, business units, regions, products, etc.

The first two elements will be plotted on a regular XY chart, the 3rd element is the size of the bubble. PowerPoint or Keynote do not support labelling of the bubble very well, which are put in manually.

A 2x2 matrix structure is put on top of the regular bubble chart, giving you 4 distinct quadrants to segment your bubbles in. In the current example, the quadrants have the same size, by putting the 2 axes right in the middle. To do so, you need to manage the ranges of the axes carefully. If this is not important to you, you can put the X and Y axes where they are relevant without worrying about this. Quadrants of unequal size will still look good.

I am working hard to make the store more useable. This layout is an example. There are 4 variants of the chart: PowerPoint, Keynote, both in 4:3 or 16:9. I tried to add all the right instructions about how to use the layout, and show many links to other relevant slides in the store. While working on your presentation, you can go back and forth between designs and get ideas on how to visualise the key messages of your presentation. Some layout suggestions, you might be able to create yourself, others you might already have bought and can re-use, or you can download a layout right away to add it to your library. SlideMagic will be a place that saves you time making your business presentations.

Cover image by Alejandro Alvarez on Unsplash

Most templates now available for Apple Keynote

The template store now supports Apple Keynote, a drop down menu let's you make a selection between your preferred presentation software. Not all templates could be converted, Keynote is missing the 3D shape rotation feature of PowerPoint that I used in some of the slides.

The store now gives you the option to download templates either as a PowerPoint or Keynote file

Slides in Keynote look the same except for the font

The only adjustment I made was the font: switching it from PowerPoint's default Calibri to Helvetica Neue for  Keynote. I am keen to keep the look and feel of the charts as "standard" as possible to make it easy to integrate the design in the corporate presentation templates that people are using.

Under pressure!

The slide above is a layering of 2 images that visualizes a big dam that is under pressure from something. You can use it either to show that something is about to burst, or the opposite, that defenses are strong and holding out well. I love the massive architectural scale of these hydro power installations, especially when you can highlight it with this tiny car driving across it. You can download this dam template here.

Looking for other visual concepts that are similar? You can try and search the store for "forces", "down", or this search "downward" and see what slides come up. That is my longer-term vision: no more boring bullet point charts, and no more searching for "where is that slide that I made 2 years ago", but rather have all the relevant designs ready at your finger tips. The search engine with design ideas is almost as important as the actual design itself.

Searching for "downward" in the template store

Layering PowerPoint shapes

Here are some examples of PowerPoint slides that cleverly use layering to create a "woven fabric" effect. Why clever? Take the circle for example with the arrow flying through. Part of the circle needs to below the arrow, part on top. The solution? Cut the circle in half... The interwoven arrows have small square blocks in the right colours pasted in the relevant junctions, and the spiral was a bit tricky, placing small black cut outs on the junction with the blue arrow.

Click the image if you want to download the relevant slide. Alternatively, search the template store for keywords like "arrow", "downward", "circle", "process" etc. to get to charts like these.

A regular process, with a circular process around it

"The making of"

Layered PowerPoint arrows give a fabric or knot type slide layout

A downward spiral in PowerPoint

Photo by Christian Perner on Unsplash

Should you send a short "teaser" deck to a VC?

Here is an interesting reply on Quora:

Read Jason M. Lemkin's answer to Do interested VCs like short pitch decks that stimulate discussion, or detailed pitch decks that demonstrate thought thoroughness? on Quora

The answer seems like common sense. "Short" and "long", "tease" and "bore"

• Don't send a "short" 3 page slide deck crammed with font size 8 text
• Don't send a 3 page deck that is so vague and mysterious that the VC does not understand what it is about ("do you want to share our journey that will revolutionise personal finance?")
• Don't send a super looooong slide deck does not get to the point even on slide 15 because you are still setting the market context and ticking of the hottest buzzwords
• Don't send a long slide deck full of (confidential) details about your finances, product pipeline and roadmap, competitive strengths and weaknesses and the last Board decisions

"Short" and "long", "tease" and "bore", the smart approach sits somewhere in the middle. VCs are usually reasonably intelligent, and have likely seen many, many pitches from companies that operate in the same field as you do.

You could almost compare this to you checking out a web site of a new competitor to your business in your industry. After a few seconds, you either utter a sigh of relief, or get that feeling, "hmm, this could actually be pretty good". The VC will look at your deck in pretty much the same way.

Photo by Paul Dufour on Unsplash

The SlideMagic "insert" templates

When you hit "insert slide" in my SlideMagic presentation design app, you get presented with a number of basic grid layouts for the slides. 

Here is the menu you are presented with when you select "insert slide" in the SlideMagic presentation design app

Many people have asked me for these layouts in PowerPoint, so I added them to the SlideMagic template store, you can download the template bundle here.

Thumbnails of the slide layouts available in the PowerPoint template

I based the template mostly on slides that were already present in the store, so there are some deviations here and there. But, overall, these are the layouts I think should enable you to build almost any business presentation, that's why I selected them for the app.

The file with PowerPoint templates comes with a health warning though: the reason I created the presentation design app is that it is very hard to customise template slide layouts in PowerPoint. Adding or deleting rows/columns to a grid requires some clean up and realign work that not very layman designer can do. In the template you can find more variants on the layouts of some of the slides presented here, but they probably never match your exact needs.

The app is easy to work with but integrates less well with PowerPoint, the PowerPoint templates fit right into your corporate PowerPoint template and/or colleague's presentations, but are harder to customise. I am working hard to get rid of both these limitations.

Native waterfall charts in PowerPoint for Mac

Waterfall charts have emerged in PowerPoint for Mac after a recent software update. This would be a major addition, since these types of charts are highly useful to summarise changes in data. I have shown in previous blog posts how it is possible to construct a waterfall chart starting from a regular stacked column chart, but it involves manual calculations and PowerPoint fiddling.

The new waterfall templates for PowerPoint for Mac are a step in the right direction, but things are not perfect (yet) though. For some reason, you cannot edit the data of the waterfall that gets inserted in PowerPoint, nor can you change the design of the chart. I figured out a work around:

1. Data in the standard PowerPoint for Mac waterfall chart cannot be edited ("edit data in Excel" is grey out)

2. The only adjustment you can make is selecting a cell, and then designating it to be a total column (or not)

3. Work around: add a regular column chart

4. Make it a stacked column

5. Delete data all but one data series

6. Add the data you need

7. Convert the stacked bar to a waterfall

8. Designate the totals to be "totals"

9. The final result

The problem is that you cannot format these chart more to make it fit in your overall design. And to change a data value, you have to convert back the chart to a stacked column chart, after which you have to re-re-convert to a waterfall and set the totals again from scratch.

I assume these are all early bugs that will eventually be ironed out. Do people have the same issue on PowerPoint for Windows? 

Here is the link to my manual waterfall chart in the template store. It requires some calculations, but once set up,  you can make it fit to your own look & feel, and changing data values should be relatively easy. As soon as Microsoft has ironed the above bugs, I will update this chart to work with the native chart engine.

The "manual" waterfall chart in PowerPoint that can be downloaded from the template store

Photo by Talen de St. Croix on Unsplash

100+ new PowerPoint layouts

I am adding designs to the template store at a healthy pace now, so it is not possible to feature every new design as a blog post. Head over to the store and check them out, this link will bring you to the latest additions. This view is chronological, and does not represent the breadth and variety of templates that are available. I encourage you to use the search box and see what comes up, it works really well now.

My objective is to get to such a variety in the store that I can move to a subscription revenue model: you can find a starter slide for every business concept you possibly would want to present. I need to find the "sweet spot": most PowerPoint template sites offer a huge amount of slides, but very few actual concepts, mostly permutations of images and text box layouts. Stock image sites have gone the the other way: millions and millions of similar compositions, but in the process they have diluted the quality and usability of the site. And of course, an image is in most cases not a finished presentation slide. The ideal is somewhere in the middle.

Photo by Alicia Steels on Unsplash

The iceberg in PowerPoint, presentation cliches

I think people are spending way too much time on creating corporate presentation documents for internal company  meetings where the objective is to get your colleagues to agree on something that needs to happen next. Not every meeting is your all company annual sales kick off.

Presentation cliches can be effective visual shortcuts to get your point across. People have seen them before, instantly connect to the concept, and you can move on. The challenge is to make your slide look decent, maybe even referring to the cliche in a tongue-in-cheek way.

Below is what I tried to do to the infamous tip of the iceberg slide.

The tip of the iceberg presentation "classic" (or cliche?)

• Don't try to make it look too photo realistic, but rather use an abstract simple geometrical shape, and use the presentation accent color (instead of white against a dark background)
• Keep the slide very simple, but the depth effect is actually created with clever layering of (partly semitransparent) shapes and image crops, it took me some head scratching to figure out
• Shift the whole composition to the side to leave some more space for text, if you need it.

All in all, this chart looks better than a boring list of bullet points that describe some looming threat you want to warn your colleagues about. Just resist the temptation to fill that empty piece of arctic ocean on the right or the crisp polar sky with text.

If you want, you can download the tip of the iceberg slide here.

Photo by paul morris on Unsplash