Some UI improvements

Version 2.3.18 went up with a few improvements including 2 noticeable ones:

• A much brighter app user interface colour. As you know, SlideMagic mirrors the colour you use in your presentation: if your presentation uses blue, the SlideMagic app accent colours (to show things you selected for example) will turn to its complement: orange. Up until v2.3.18, this was the exact colour opposite, creating problems for users with muted, very dark accent colours. In the latest version I forced up the brightness and saturation of the app accent colour so that it clearly stands out in all cases. Look how that orange is now popping out for my SlideMagic blue colour.

• An improved image user interface, where the crop modes “center”, “contain”, and “cover” are now clearly highlighted. Also, SlideMagic now shows the mega bytes an image consumes as soon as you select it. Sometimes, a very large image is actually not that big in storage, but the opposite happens as well, that tiny image on your slide takes up 10MB of space and as a result you are compressing down the entire slide deck. Now it is easy to catch these memory eaters quickly and compress the image if needed. Compression no longer “flattens” the image effects (greyscale, blur, flip), so you can re and undo these on the compressed image as well.

Download the latest version of SlideMagic for Windows or Mac to try it out.

"We are never going to invest, but how can I help you?"

If you hear this from an investor as the very first sentence she says, this could either be:

1. A gutsy negotiation tactic to get the valuation of the shares in the B-round preferred equity shares down

2. She will not invest in you but wants to be helpful anyway

In 99% of the cases it is scenario number 2, so launching with full energy with your pitch (page 1/50, “market developments”) might get you cut off.

In these cases, I would still clarify, ‘OK, but why?’. The answer is probably: “You are in stage x in market y, we invest only in stage w and market v, but we have a friend in common so I agreed to take the call”. No chance of scenario 1…

All is not lost though. Switch tactic immediately and find out what this investor can do for you. Useful contacts. Ideas for investors who would fit the bill. Time is probably limited (she is doing you a favour, so hold back with arguing or discussion, take notes and put all the feedback in the perspective of the person it is coming from.

The notes might actually contain something that is new to you, and you will have left a very good impression for when you guys meet again in a situation where there is a better match.

Photo by kyle smith on Unsplash

Preserve image positioning when switching between 4x3 and 16x9

SlideMagic swaps instantly between traditional and widescreen aspect ratios. The slide content stays nicely in the slide frame, everything stays aligned and you can revert instantly.

Because SlideMagic does not distort aspect ratios of images (no stretching or squeezing), the positioning of an image changes slightly if you switch between a narrow and a wide screen layout. This can be annoying for images where positioning is a big deal (compare the lined up eye lines of a series of portrait images versus a long-distance shot of a mountain range). If you switch aspects 5 minutes before your meeting, your presentation is misaligned. (This is obviously still a lot better than PowerPoint where everything would stretch and move to unpredictable places when picking a different screen format)

Well, SlideMagic fixed this last hitch as well. I just released V2.3.17 (download SlideMagic here for both Windows and Mac) which now keeps 2 sets of image size and crop frames, one for each slide aspect ratio. You switch back and forth, so will the image positioning. Make sure to double check each image once in both aspect ratios, and the settings will be saved together with the presentation.

For future releases I am studying more advanced image analysis, where I could automatically recognise a face in an image for example, and lock in the position of the eyes (maybe the first true “AI” application in SlideMagic).

Dynamic slides generated on the fly

Version 2.3.16 of the SlideMagic presentation app went up last night (download it here for either Mac or Windows). The major new feature in this release is the dynamic generation of slides (at least, the first steps).

There are different types of template search queries entered on the SlideMagic server. People look for a specific framework (e.g., ‘BCG matrix’), a specific layout (‘3 bullet points’), but then there is a whole lot of more descriptive queries to are a better match for an image search site (‘house’ , ‘diabetes’). While I could populate the database with hand-made slides for each of these terms, it is more efficient to let technology do the work for you.

So at the moment, when the server gives up and returns a “no slides found” message, the user gets offered the option to run an image search instead with the same keywords. After picking an image, the SlideMagic app turns it into a framed slide with proper image credits that can form the basis for a new slide design. This slide is created on the fly, without the need to store templates on my server. So the number of slides that SlideMagic can produce now goes into the millions rather than hundreds.

The screen shots below give an overview of the flow as it stands at the moment:

Obviously a slide with a simple image is still pretty basic. I am looking into expanding this approach with colour matches, and more interestingly analysing images for white space, with suggested pre-population of text placeholders on the image.

All these slides can be converted to editable PowerPoint files with a simple click. At the moment, this feature is implement in the app, not yet on the web site.

Work in progress.

Being too eager might not always work

Most sales have 2 pitches:

• The first is the seller pitching to an employee of the client

• The second is that employee having to make the case to her colleagues

(A similar situation: first the startup pitches a partner of a VC, then that partner has to convince her other partners)

I never discuss that second type of pitch here very much. In most cases an employee or VC partner probably has a deep conviction that a certain deal needs to be done (otherwise you would not put your reputation on the line for it). So all of a sudden, these people are the ones pitching the idea to a potentially unenthusiastic audience.

In these situations it is important to keept that impartial distance from the deal. A colleague who is aggressively countering every possible small objection to the deal loses a lot of trust and credibility. “Hmmm, she must have been brainwashed”. Instead, layout your case objectively. Point out the strengths, but also show the risks, doubts, and possible elephants in the room, and make the case why you think these can be overcome and this is a good bet to take.

P.S. This shows startup/product pitchers who the role of their contact person at a client/investor is changing. First you need to convince them, then you need to coach them how to pitch your idea themselves. If in this second phase of the process, you get a question, she is no longer doubting the idea, but collecting evidence to convince her colleagues. It also shows that bypassing that junior analyst and calling her boss directly might back fire instantly, you just lost your major supporter.

Photo by Wade Austin Ellis on Unsplash

The typos that matter

The tweet “ruin a band’s name by changing one letter” is spreading at the moment. Everyone makes typos, including me on this blog. And typos are hard to spot, especially for people who are totally immersed in their writing efforts. They stop seeing the individual words, they somehow become a placeholder for a specific thought. “Ah, this paragraph covers the competitive positioning”.

In my early years at McKinsey as an analyst, it was my task to correct graphics designers who were working on the team’s slides. I was never really good at it, and always wondered why the senior partner could walk in, look over my shoulder, and catch one. I would never have been a good lawyer.

Certain typos are more important than others. Typos on page 1, sit there for everyone to see on the projector when the room fills up over the course of 30 minutes. Typos in the potential client’s name are never helpful. Typos that turn around the meaning of an entire sentence (forgetting ‘not’ for example) are an issue. And typos in financial data can be catastrophic.

If these financial typos are completely disconnected from reality, you probably get away with them. Buying an oil refinery for $25 rarely makes sense. But if values are close $3.3b versus $3.5b (oops, number from the previous model), it gets trickier. It’s “just” $200m… (That same senior McKinsey partner would always go to the last page to check the fee number in the project proposal).

Always double check that acquisition bid or price list and maybe cover yourself with some small print somewhere.

Checking can be “dumb”: comparing the number in the deck to the number in the spreadsheet. Or “smart”: running the numbers on a page through a calculator, manually, and see whether everything is consistent (totals add up, price/share matches, etc.). This is how computers check whether a download made it across the ocean without any glitches, a certain check sum needs to match).

There must be some typos in this post…

Photo by Elena Koycheva on Unsplash

Even better image search

I made improvements to the image search interface in version 2.3.15. Removed clutter from the side bar, and you can now switch between Unsplash, Pixabay, and the Noun Project (icons) from the image search page. Search keywords are carried over to the other image provider. Existing users should see the update automatically on your machine or can download (like anyone else) here.

Make any presentation look better

I took a recent draft presentation that came across my desk (in PowerPoint) and took out all the specific / confidential information and images, replacing them with dummy text and boxes.

This was by no means a final deck, but it highlights something that most people get wrong when creating a slide deck: tidying up your layout.

Some slides have a white frame, others having images bleeding off the page. Icons are different sizes. Things are not properly aligned. Get all these things right, and your deck will instantly look good, even without fancy fonts, graphics, colours.

This is easier said than done. In PowerPoint, you have the freedom to place anything, anywhere you want. You realise in the last minute that that particular text needs to go in, well it will always fit.

SlideMagic will not let you get away with this. Grids are strictly reinforced. Many users complain about that lack of freedom. I need that 5th box, and now the whole slide layout cannot handle it. And this, exactly, precisely, the process a professional designer has to go through. Unlike you, she does it instinctively and switches the slide layout. With SlideMagic, you will be reminded (kindly) as well.

Here is a quick layout of what a deck like this in SlideMagic should look like. This is not “super design”, SlideMagic helps you make a decent looking deck in the minimum amount possible. “Super design” requires a lot of investment (time and money), which gets you a great looking deck, but one that is sort of set in stone, it is very hard hard to make changes to it. Great for your IPO road show, less so for an every day presentation.

SlideMagic converts instantly to PowerPoint, here is the same deck ready to share with colleagues who are not using SlideMagic yet.

You can download the latest version of SlideMagic here and check it out yourself. (Notice the little SlideMagic logo that is sitting in my PowerPoint toolbar, it is the beta version of the SlideMagic PowerPoint plug in)

Microsoft does not consider SlideMagic templates compelling...

The SlideMagic office add in for Microsoft PowerPoint got rejected for a second time. There are still some technical issues with getting it to work in Office 2013 (I cannot install this old software anymore to test things), but there were a 2 other reasons given:

• “your offer demonstrates insufficient interaction with our service”. While the Javascript API for other Office solutions (Excel, Outlook, Sharepoint) is very extensive, the only thing you can do in PowerPoint is add an image, add a text box, and add an entirely new presentation in a separate file or browser window. (The latter is what I am using to serve my template, Microsoft does not give me the option to insert slides into an existing presentation.

• “Our product team have reviewed your offer alongside our validation team and believe that should your offer contain more compelling templates, it would be possible to allow the offer to be published without interaction with the open PowerPoint presentation” I think what Microsoft means is that if my slide layouts were more interesting, users would not have a problem that (the more interesting) layouts would open in a completely separate presentation.

I will continue to try to fix the technical issues where I can, but it is hard to change the fundamental characteristic of SlideMagic: offer really simple templates that save you time to make presentations…

Anyway, the workflow of simply downloading slides from the web site is actually not that bad. Also, Many users actually use the current version of the PowerPoint plugin, the only difference is that it does not appear in the official Microsoft store. I had a quick look at the Google Slides API, which is far more flexible than Microsoft’s one. I think Microsoft leaves a big opportunity untouched by de-prioritising PowerPoint when it comes to the Office Javascript API, hopefully it will change its mind.

Photo by Steve Johnson on Unsplash

All the way back to 2008

Now and then I dive back into the 12 year archive of my blog and see some or the early slide layouts I made. This Google image search pops up many of them.

While many of these layouts are now still available as templates in SlideMagic, some of them, especially the early ones are a bit different:

• “Slides that stick” orange and brown

• Lots of hand written fonts

• Unusual visual analogies

• Most of them are definitely not for the layman designer…

Yes, I made have been a bit more “daring” back then (and remember, most of these designs actually were taken from actual client work), but I still think that I am on the right track with my current sober, simple, easy-to-make layouts. Less artistic, but far less time wasted by smart people that can use their energy to do more useful things that creating presentation slides.

Do you need Excel training or model training?

This tweet caught my attention:

Looking to sign up a colleague for a course in Excel. She found many where you watch videos but I think it’s important to do exercises / complete work. Anybody have any recommendations?

— Mark Suster (@msuster) May 21, 2020

I spent a decade as a strategy consultant at McKinsey crunching spreadsheets, mostly company valuations. And all of those, I did with the very basic Excel functionality: simple calculations between 2 cells.

Like PowerPoint, Excel is packed with fancy features that actually distract form what you are really need to worry about: setting up a proper model. Complicated formulas collapsed in one cell create opportunities for bugs to sneak in. Also, when you need to expand or adjust your model, it is a lot easier when everything is neatly laid out in front of you. In all my models, I could understand the flow of calculation line by line.

The golden rule of analysis applied: “if it looks wrong, it is probably wrong”. (In the 1% of cases this is not true, you are probably on course to receiving a Nobel prize for a major new insight).

I did invest some time in finding a way to make my spreadsheets look good. Numbers rounded, cells aligned. If you are staring at something that looks scrappy, you will treat it as a scrappy back of the envelope.

The exception to all of this might be cases where you treat Excel as a database application. Setting that up properly will require some training.

Photo by Wonderlane on Unsplash

Working from home and the problem of coaching

The big Working From Home (WFH) experiment has shown us over the past months that many industry sectors can function perfectly well in the absence of offices. And not only introverts discovered the benefits of not having to go through the commute/dress-up ritual of daily office life.

One thing will fall through the cracks though: coaching of junior people. Our education system produces people that can pass tests, not run companies. New recruits need to look over the shoulder of more experienced people to see how things are done.

When it comes to presentations, anyone can teach herself how to design slides using online resources (and useful tools such as SlideMagic). Learning how to pitch, making a convincing argument, sensing the feel in a room, these are all things that come with experience.

The emerging profession of the highly skilled, highly paid, independent freelancer (I was one of those for more than a decade), consists mainly of people who learned how to do things in a regular company setting, and then broke free. Doing this straight out of school is not possible for most people. You lack the skills, and the credibility to become a service provider.

A good example might be my venture into coding apps. I really understand the target market and the need, the Internet and a 1992 engineering degree taught me how to code, and the result is a usable software product. While I probably could run SlideMagic as it gets bigger, I might not be the person who can run a 200 person strong software engineering team, since I have never been one of these 200 programmers in the trenches working together to manage a very large system.

Photo by Célio Pires on Unsplash

V2.3.11 - Improved story view drag and drop

Version 2.3.11 of SlideMagic just went up and should install automatically (if not you can force a download here). The main updates are to dragging and dropping in story view, that now includes a small animation before you drop a slide into place.

Blunt dragging and dropping can be disorienting as your computer re-renders the story view and you are wondering what just happened. No longer with this small animation. I have experimented with many Javascript libraries to include this effect before, none of them really worked well for my unusual situation: complex slides instead of straightforward images. In the end, I wrote the thing myself and control every aspect of it.

Photo by David Monje on Unsplash

Making a presentation when you know you will not even use it

In many cases, a face-to-face informal (video) meeting is more effective than a formal presentation of slides where you drag your prospective investor or customers through page after page of information.

But just going in for a chat with no clear plan what you are going to say does not work either. You cannot wing a sales or investor pitch. Here you are start missing your slides. A poor use of slides is using them merely as a reminder what topic you are going to address next right at the moment when you are talking. “Ah, yes, of course, the market size, well here we have some interesting stats that show the phenomenal growth of online video and social media…”.

A good use of a presentation is to let the slides make you think about your story (days or even weeks) before the presentation. How to sequence your points, how to explain the technology, how to address the white elephant in the room (and other tricky questions).

Once you are done designing your slides, you are also prepared for the meeting (with, or without the actual slides). The presentation was an excuse to organise your thoughts.

(Product plug: in the SlideMagic desktop app you can make presentations very quickly with lots of templates available and less design details to worry about, it might fit right in for this purpose).

Photo by Faris Mohammed on Unsplash

How to make an agenda presentation slide

I just added a few more slides to the SlideMagic template database. This time an agenda slide that comes in a number of variants.

Agenda slides are very easy, and very tricky at the same time. Easy, because, well, it is a simple table that does not seem to require any eye for design and/or sophisticated graphics. But, in most design applications getting those boxes to line up properly is an absolute pain. And, agendas change all the time, right up to 5 minutes before the kick off. So you finally got your layout of boxes, when the request comes in to add another line…

This is where SlideMagic shines. The new agenda slide is here, or check out a generic search for agenda slides.

This slide variant is a slightly busy one, with all the information about times, topics, speakers, and locations. Still, I think it can work, people need to know these things in a conference. The SlideMagic library contains other, more minimalist, slides that are better suited as tracker pages to separate sections of a slide deck.

As an introduction offer, access to all slides is free from within the desktop app. Pro users can download or convert to PowerPoint slides. If you are interested in working with these type of layouts and save time, but your colleagues are not (yet) you can quickly make your slides in SlideMagic, and export the slides in order to copy-paste them into a traditional PowerPoint file.

Quora answer to "How to design a good presentation slide for business?"

Someone requested me to answer: “How do I design a good presentation slide for business?” Here is what I suggested:

Read Jan Schultink's answer to How do I design a good presentation slide for business? on Quora

This is a very generic question that is hard to answer without the specifics of the point you want to get across. Having said that:

There are many web sites, blogs, and books out there that advocate the principles of good slide design: minimal use of bullet points, use images, no clip art, use graphs, use white space, etc. etc. Everyone can spot a poor slide vs a good slide. The tricky bit is how - as an “amateur designer” - to make a (reasonably) good looking slide that still captures everything I want to say.

Some guidelines:

Find a basic look that seems to work, you can “borrow” from Apple, or other presentation styles that you think look decent and stick to fonts and generic slide layout rules. Personally, I like the style that Swiss graphics designers used in the 1960s a lot: Helvetica font, with a few simple colours. Very easy to copy to today’s presentation software.

Write the headline of what it is that you want to get across. Important: it can only be one message, not 2, not 3, just one key point that the audience should remember. If your whole slide fails, you (and your audience) still have that title to hang on to

Now, think about what you actually need to show to make that point. Here is where people lose it. They addd info, details, data, graphs, that do not contribute or support the headline at all. In that whole spreadsheet, there could be 2 numbers that you need. Be religious about this: you want to make a point, what visual do you need to support it. If you want to make other points, put them in other slides.

Consider more ways to express an idea than words. Use very simple graphics to simplify text. If there is a choice: put 2 boxes with the options with a double sided arrow in the middle. If there is a consequence, but 2 boxes with a single sided arrow. If there is an overlap of interests, use 2 overlapping circles. I would call this “visual verbs”: very simple shapes that instantly communicate what you want to say.

(Product plug: I am developing a software tool that supports some of this, you can check out SlideMagic, which has a free option, to find slide layout to get you started).

Good luck!

Photo by Jon Tyson on Unsplash

How to make a CV slide

I am starting to work on a standard slide deck to present your CV, with me as the test subject. The first page is done. I like these type of time lines, because they communicate a lot of the basics about a person (years, employment, locations, education, etc.) in one slide, without making it too crowded. The rest of the presentation will cover more background.

They way to set the slide up is to start with a fine grid, create the major divisions based on your professional work history, then start refining. Notice how I left the consulting-style table labels (‘Employer’, ‘Role’, ‘Location’, etc.) out because it is very obvious from the chart what the rows mean, and these labels would take valuable space/destroy the balance of the layout.

In general, I think 4x3 slides look better than 16x9 ones. 16x9 is made for movies, 4x3 has a more pleasing balance for graphic design. These type of timelines are an exception though, the amount of left-to-right information makes the 16x9 format very useful. SlideMagic switches back and forth at the press of a button.

You can find the slide here in the template store, or simply search for “CV” in the desktop app.

You see how the search algorithm recommends other slides for highlighting career backgrounds and teams.

There is more work coming up on the CV slide deck, stay tuned.

New slide templates

A busy day today: i completed a 2nd submission for the PowerPoint plug in, hopefully ticking all the boxes (well, except one that is actually an issue with the Microsoft Javascript API). Let’s hope for the best.

So no long-read, deep blog post today, still I found a few minutes to upload some new slides into the database. Soon, I want to get 1,000 layouts in the database, and we are making good progress towards to that goal.

Here are today’s additions. Remember that you can bring the colour of the images back once you download them into the desktop app.

Image by 272447 from Pixabay 

COVID-19 exit strategy in slides

Uri Alon and other researchers at the Weizman Institute just south of Tel Aviv here in Israel have been working on an innovative idea for a COVID-19 exit strategy: intermittent working: let people work 4 days, and go into isolation for 10 days. Even if someone gets infected on day 1 of the work shift, the person will only become infectious during the isolation time, after which symptoms will appear. In that way, the economy can get going, while the infection rate of the virus will come down.

I think the idea is great, but I cannot see it adopted at a country level by politicians. For a specific sector (education?), or a specific company (a retailer with lots of client-facing staff), it could get adopted. Another (maybe even likely) application is to combat a likely second wave of the virus towards the winter. Rather than slamming the full brakes on the economy, go for the intermittent approach.

Communication of this idea is hard though. The researchers started with their scientific paper. Lots of graphs and analysis that shows the statistical impact of their research, including all kind of variables such as the percentage of people that actually stick to the rules. Next up is a video that explains the concept in a much more intuitive way.

I am constantly looking for new charts to the SlideMagic template database, and made a few simple charts that communicate this idea. All of this is done in the spirit of SlideMagic: very simple charts that are really quick to put together. Nothing fancy, but looking decent and doing the job of getting your message across.

Subscribers can download the slides here in .magic and .pptx format. For a limited period of time, every user of the desktop app can access the full slide library there. When adding new slides, search for “COVID-19” in the app, and they will pop up for you to use.

Unlimited access to Unsplash images

SlideMagic was approved by Unsplash for full access to the API, no more hourly rate limits for searching images. Thank you!

Version 2.3.9 of the SlideMagic desktop app also offers a more minimalist image search interface. The selected image gets put straight into your slide, in a proper grid so that it always lines up with the other elements on the page. In the app you can zoom in or out, and move the image (inside its container). The image credit also gets placed in the footnote of the slide (not required by Unsplash as it is a remixed image, but still nice to the photographer, the main obstacle for crediting images I think is not that people don’t want to, but it is a hassle to find the details and put them in your designs).

Hitting an empty search returns a set of random images (because I could :-)).